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Measuring Social Media ROI for Small Businesses
In this article: Every small business should be on social media today, and many already are. But there’s a difference between having a social media account and using it effectively.
Of course, there’s the basics–you have to regularly…
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Surviving The First Year — A Financial Guide for Restaurant Owners
In this article: You’ve finally taken the bold step to start your restaurant. Congratulations, it’s a great milestone!
But don’t expect it to be all roses.
Your equipment might decide to take an unexpected break, renovations…
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Online Marketing and ROI Measurement
In this article: It’s easy to get carried away with vanity metrics when it comes to online marketing. The allure of increasing followers, likes, and website traffic at any cost can be enticing.
But investing in the wrong kind of…
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