Twitter Connects Users To Shopify Merchants

New Partnership

Twitter (TWTR) has announced a partnership with Shopify (SHOP) that will provide the ecommerce company another pathway toward connecting with potential customers. The social network company will create a sales channel app for Shopify’s US merchants that allows them to take advantage of features such as product catalog tools. The setup currently allows for the choice of Twitter Shops, a Shop Spotlight, or a Location Spotlight. Eventually more than one feature will be available at the same time.

The new app allows users to sync their product catalogs to Twitter, which is intended as an improvement over the former manual process.

Orders Via Partners Soar

The news should be well-received by Shopify sellers as the ecommerce company saw orders via its partner integrations quadruple during Q1.

Market observers contend that the partnership is powerful because it facilitates the progression from the conversations about products that happen on Twitter, to purchases. In this manner, the merchants follow the customer, rather than the other way around. With the social media giant claiming 6.5 billion tweets about businesses in 2021, the potential for sellers may be substantial.

A New Shopping Experience

Consumers may benefit from the ease of going from idea to purchase, with a company’s website just a Twitter click away. They will also be able to get basic information on companies using Twitter’s Location Spotlight, which will display contact information and store hours.

In this manner, as consumers engage in conversations on Twitter, the opportunity to efficiently act on purchase advice may benefit Shopify merchants and customers alike. Shoppers are likely to see similar integrations pop up elsewhere, such as Tap to Pay on iPhones (AAPL) and local inventory on Google. As these partnerships proliferate, the ecommerce landscape will continue to evolve — perhaps offering a more efficient and engaging shopping experience.

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